Archive for December, 2009
Off-page Search Engine Optimization-Networking With Forums
By admin on December 13th, 2009
Off-page Search Engine Optimization-Networking With Forums
The next step is to find forum and noticeboard sites in your market, because forums are sites where people with the same interests come together to discuss, debate and ask questions about the particular topic that interests them. If you can find active forums where people who are already interested in your niche congregate, you already have a captive market of people who are naturally interested in what you have to say. (Check out this site on how to sell a website at flipmastery.com.)
In order to find these sites, the most effective first step is to search Google, because you know that Google ranks natural search results in order of popularity. This means that the most popular forum sites are automatically listed at the top of the search results page.
You search by appending the topic of your site to the word forum. As an example, if you want to find people who are interested in discussing dog training related matters, you would search dog training forum in Google.
As you can see, there is no shortage of forums in this particular market, so you would simply start at the top of the search results page and work your way down:
You should be looking for two things in a forum or noticeboard site.
Firstly, you need to be involved in a site that is active. The more active the forum is, the more it indicates that the members are enthusiastic and involved in their subject matter. These are the people with whom you most want to communicate and make a connection.
Secondly, you need a forum where you are allowed to add a signature file. A signature file is a short text based advert for your business that is most commonly added to your forum profile so that it can be appended to every posting that you make.
Because most forums do not allow a signature file to be a blatant, in-your-face advert, you have to be circumspect when creating your signature file. However, in many ways this is an advantage because it enables you to be seen as a purveyor of information, rather than as a sales person.
When you find a suitable forum or several forum sites, all you need to do is create a suitable signature file and then get involved. When people ask questions that you can answer, do so, and start your own threads as often as you can.
The major objective is to establish yourself as a go-to expert or authority in your marketplace, a person to whom other people can refer when they need information or assistance. If you can do this properly, there is no need for blatant promotion or advertising because your expert status will sell your product or service on its own. (For more detailed information on flipping websites as a way to make money on the internet.)
The bottom line is, forums are sites where you can sell your product or service without having to do any selling, because people will buy if they know that you know what youre talking about. Hence, it is all about establishing your authority or expertise in your market, and the sooner you start to do that, the more effective it will be.
Forums are great places for meeting other people who are already involved or interested in your own market. Consequently, you know that these people are exactly the kind of folks that you want to draw to your website.
If using Google does not turn up the forum sites youre looking for, try using a forum directory like Big-boards or Forum Showcase to find what you are seeking.
Off-page Search Engine Optimization-Using RSS
By admin on December 13th, 2009
Off-page Search Engine Optimization-Using RSS
One thing that you should not underestimate is the value of turning one-time visitors into regulars. In order to do this, you must be updating the content of your site on a regular basis, but assuming that you do so, you should try to encourage people to come back regularly. (Learn how you can sell website to earn money from internet.)
Perhaps the easiest way of doing this is by using RSS.
RSS stands for really simple syndication which is a way of feeding information to people who subscribe to your site automatically. If you have a Blogger or WordPress blog, or you create podcasts or videos, you can set up an RSS feed that automatically tells your subscribers every time you update your site, and assuming that your content is valuable enough, this should keep your visitors coming back on a regular basis.
Most people use RSS feeds to send a small snippet of information to subscribers as a way of inviting them to visit their site to get the full story. Moreover, because an RSS feed sends out information directly to your subscribers RSS reader, it is a very effective way of getting your message out to people without having to resort to e-mail.
The first thing to do if you want to start using RSS is to burn a feed using a site like Feedburner. Once you have done this, you can install this feed on your Blogger blog using the Subscription Links link that you will find in the drop-down menu that is generated when you click on the add Gadget link from the Blogger Layout screen.
If on the other hand you are using WordPress, you should install the WWSGD plug-in because it will make it incredibly easy for your readers to become subscribers. (Learn more about a great way to make money from home by flipping websites.)
Another thing that you can do with your RSS feed is submit it to the directories.
Once again, the directory listings are going to generate one way incoming links to your site, and we have already established how important these can be.
Off-page Search Engine Optimization-Directories
By admin on December 11th, 2009
Off-page Search Engine Optimization-Directories
As you will discover as you read through this report, there are many types of directory site. For everything that exists on the internet, there will be a directory (or more commonly, many directories) where whatever it is will be listed and categorized.
Some of these directories will focus on particular types of web content, such as articles, videos or blogs. However, at the highest level, there are many directories that list and categorize websites, and if you can get your site listed, it is advantageous in traffic terms. (For more detailed information on flipping websites as a way to make money on the internet.)
There are two types of directory to which you can apply, those that are free, and those that you have to pay for in order to be listed.
This is where you have something of a theres good news and theres bad news scenario.
The good news is that the most important site directory, which is the Open Directory Project or DMOZ directory, is completely free to apply for and to be listed in. This is worth doing, because the DMOZ directory is where Google and many other search engines obtain a lot of their information.
The bad news is that DMOZ is an entirely voluntary project, staffed by voluntary editors, and it can therefore take anything between two months and two years for your application to be assessed. Dont even think of asking them to hurry up, because that is almost guaranteed to put your application back to the bottom of the pile!
On top of this, the editors who work for DMOZ do tend to be something of a law unto themselves, so there is no guarantee, that they will accept your site, even after you have waited a year or two for their decision.
There is little you can do about speeding up the DMOZ editorial and acceptance process, so if you have not already applied to DMOZ, I would recommend that you do so immediately after finishing reading this book.
In the future, apply to DMOZ as soon as you register your domain name, because even if youre not going to build your website for six months, you can be pretty confident that they will not get round to reviewing it in that time.
If your application is (eventually) successful, the results are almost always worth the wait. Because the DMOZ directory has so much clout with Google, a listing in the directory automatically means that your site will receive a significant search engine boost. (Check out this site on how to sell a website at flipmastery.com.)
In addition, getting your site listed will generate a one-way incoming link from DMOZ. The homepage of the directory is extremely highly rated when measured by Google Page Rank, which is a commonly accepted measure of site value and popularity.
3 Things to Do Before You Submit To Article Directories, Plus 4 things you must not Forget
By admin on December 9th, 2009
3 Things to Do Before You Submit To Article Directories, Plus 4 things you must not Forget
To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular. (You’ll find great information here about how to flip websites for profit.)
There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:
1. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.
Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting. (For great information on getting targeted traffic for making money on the internet.)
You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.
It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.
Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.
2. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.
3. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.
Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits. (For great information on flipping websites for making money on the internet.)
But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.
Start out with a plan and see to it that your article will serve the function that you intended it to have.